PR and Press photography demand a little more of the photographer in terms of the picture content; the picture should tell the story or at least be interesting enough to entice the viewer to read the article.  The photograph below was taken on behalf of an opticians who give free eye tests and glasses, if needed, to children from Chernobyl.

Arriving on site early paid dividends, these lenses provided an ideal opportunity to get a totally new perspective. This shot did take a little time to position the people the lenses and get the lighting right.

Filed under: Archive, Photography by admin